Learn CliqSpy

CliqSpy is a PPC intelligence tool that shows you exactly what Google Ads your competitors are running right now. Not last month. Not from a stale database. Live results from real Google searches, in whatever geo and device you pick.

Who it's for

• PPC advertisers and media buyers who want to see competitor ad copy, landing pages, and bidding strategies before launching campaigns
• Performance marketing agencies managing multiple client verticals who need competitive intel at scale
• Affiliate marketers researching new niches and validating offers before spending ad budget

How credits work

CliqSpy runs on a simple credit system. You spend credits to run live scans against Google Ads.

• 5 credits per successful keyword scan
• 50 free credits on signup (enough for 10 scans). When you run low, top up from $5 (300 credits, about 60 scans). One-time purchase, no subscription.
• Credits never expire. Use them whenever you're ready.

Setting up is free. Keyword generation, scanner creation, competitor profiles, exports. You only spend credits when you scan.

The Discover page lets you browse real affiliate offers from major networks (ClickBank, CJ Affiliate, OfferVault) all in one place. Instead of jumping between network dashboards, you get a unified view of what's available to promote.

Finding offers

Use the filters at the top to narrow down offers by category, source network, or search by name. Sort by payout to find high ticket offers, or by gravity to find what's already selling well.

What each offer shows

• Name and description of the offer and who it targets
• Payout per conversion
• Network (ClickBank, CJ, OfferVault)
• Gravity, meaning how many affiliates are actively promoting it. Higher gravity means proven demand.
• Competition level for a quick read on how crowded the space is

From offer to research

Click Spy on any offer to instantly create a scanner prefilled with that niche. Fastest path from “interesting offer” to “let me see whos already running ads for this.”

Start here if you're not sure which niche to research. Offers with high gravity and decent payouts are already proven. The question is whether the Google Ads space has room for you.

A scanner is your monitoring project for one niche. Think of it as a dedicated folder: “Keto Supplements”, “VPN Services”, “Dog Training”. Each scanner holds its own keywords, scan results, competitor data, and heat score.

Creating a scanner

1. Click New Scanner from the dashboard
2. Give it a descriptive name. Be specific. “Keto 2026” is better than “Diet”.
3. Select a geo target (country or region where you want to see ads)
4. Choose device type: desktop or mobile. Google Ads auctions differ by device, so the ads you see will change depending on this setting.

Draft vs active scanners

A scanner is considered a draft until you've completed the setup steps (name, keywords, first scan). Draft scanners appear on your dashboard so you can pick up where you left off. Once you run your first scan, the scanner becomes active and starts building its heat score.

How many can I have?

Unlimited. Create as many scanners as you need. Use separate scanners for different niches, different geos of the same niche, or different angles of the same market. Your dashboard shows all of them with heat scores side by side, so you can compare which niches have the most activity.

CliqSpy generates keywords across 4 distinct layers from your niche or category input. Each layer targets a different type of searcher, giving you complete coverage of the buying journey. You can also paste your own keywords if you already have a list.

Scanning all 4 layers gives you the complete picture. Not just the obvious high intent terms everyone else is watching.

Once your scanner has keywords, open it and click Scan on any keyword. CliqSpy pulls live Google Ads data for that keyword and geo/device combination.

Credit costs and fairness

Each scan costs 5 credits. Youre only charged for successful scans. If our infrastructure fails to complete the request, you keep your credits. Note that empty results (no ads found for that keyword) still count as a successful scan, because it tells you something valuable: nobody is advertising on that keyword right now.

Geo and device selectors

Google Ads auctions are location and device specific. A campaign targeting US desktop buyers may not appear in a mobile scan. Select your geo and device before scanning to see ads as they appear in your target market.

Scan All

Use the Scan All button to queue every keyword in a scanner at once. Results are saved automatically and the heat score updates as data comes in.

Keywords marked as Ignored are automatically skipped in both single scans and Scan All. They don't consume credits until you un-ignore them.

Every scan captures the organic (non paid) Google results alongside the ads. This gives you a complete picture of the search results for each keyword. Not just who is paying, but who is ranking naturally.

Organic tab

The Organic tab inside each scanner shows the latest organic rankings per keyword. Results are grouped by keyword and show position, title, domain, and snippet. Use the keyword filter to focus on a specific term.

SEO vs Paid overlap

At the top of the Organic tab you'll find the SEO vs Paid Overlap table. This shows which domains rank organically and pay for ads on the same keywords. Domains that appear in both are labeled “Both”. These are competitors investing in the keyword from every angle. Domains that only rank organically or only run ads are labeled accordingly. Helps you spot opportunities where organic authority exists but no one is advertising, or vice versa.

Google Search screenshots

Each scan saves a full screenshot of the Google results page. You can view these in the History tab by expanding any scan row. Screenshots let you see the exact layout Google served: ad placements, organic listings, featured snippets, and shopping results as a real user would see them.

Every ad card shows the headline, description, display URL, and domain. Here's how to interpret the badges and scores that make raw data actionable.

Longevity badges

Heat score

Each scanner gets a heat score from 0 to 10. It measures how competitive the niche is. Calculated from three factors:

• Unique domains (40% weight). How many different advertisers are bidding.
• Keyword coverage (30% weight). What percentage of your keywords have ads.
• Avg ads per keyword (30% weight). How many ads appear per keyword on average.

Higher heat means more competition, which means more proven demand. A heat score of 8+ tells you money is being spent in this niche. A score of 2 means either the niche is untapped or not profitable enough for paid traffic.

The Rivals page shows every domain found across your scans. Every advertiser who showed up for any of your tracked keywords, in one view.

Competitor profiles

Click any domain to see their full profile: which keywords they're bidding on, all their ad creatives, first and last seen dates. This tells you how long they've been in the niche and whether they're expanding or retreating.

Coverage percentage

Coverage shows how many of your tracked keywords a competitor appears on. A competitor with 80% coverage is dominating. Theyre bidding on nearly everything. One with 15% coverage is targeting specific keywords only. Look at which keywords they've chosen to understand their angle.

Keyword gaps

Keyword gaps reveal keywords where other competitors bid but this specific advertiser does not. These are high value opportunities: proven keywords (other people are spending money on them) where you won't face this particular competitor.

What to look for

• Competitors with Proven ads on buyer keywords = validated offer and funnel
• Competitors with high coverage but low longevity = lots of testing, nothing converting yet
• A domain appearing only on problem keywords = running awareness campaigns, not direct response
• Multiple domains sharing the same display URL structure = same network offer

The Keyword Bank is your central view of all keywords across all scanners. Instead of opening each scanner individually, you can see, filter, and manage your entire keyword portfolio in one place.

Filtering by layer

Filter keywords by their layer (Problem, Solution, Competitor, or Buyer) to focus on a specific part of the funnel. Useful when you want to compare buyer intent keywords across multiple niches, or see all your problem layer keywords side by side.

Ignoring keywords

Mark any keyword as Ignored to remove it from your active research. Ignored keywords are excluded from scanning, won't consume credits, and won't affect your heat score calculations. You can always un-ignore them later.

Efficiency metric

Each keyword has an efficiency score that shows how productive it is at surfacing ads. Higher efficiency means more unique ads discovered per scan. Sort by efficiency to find your most valuable research keywords. The ones that consistently return rich competitive data.

Keywords with high efficiency and low competition are your sweet spots. They give you the most intelligence per credit spent.

The Ad Vault is your personal swipe file. Bookmark any ad from your scan results to save it permanently, and build a collection of winning ad copy and angles you can reference whenever you're writing campaigns.

Saving ads

When you see an ad worth remembering, click the bookmark icon to save it to your vault. The ad is saved with all its original data: headline, description, display URL, domain, and the keyword it appeared on.

Adding notes

Add notes to any saved ad. Record why you saved it, what angle it's using, ideas for how to adapt it, or which campaign you plan to use it for. Notes make your vault useful months later when you can't remember why you bookmarked something.

Searching your vault

Search across your saved ads by headline, description, domain, or note. When you're starting a new campaign and need inspiration, search your vault for relevant angles. Over time, your vault becomes one of your most valuable assets. A curated library of proven ad strategies organized by niche.

Export any scanner data for use outside CliqSpy. Whether you're building reports, feeding data into a tracker, or sharing with a team, exports give you everything in a portable format.

CSV export

CSV files open directly in Excel, Google Sheets, or any spreadsheet tool. Use this when you want to sort, filter, or create charts from your ad data. Great for client reports or team presentations.

JSON export

JSON exports are for feeding data into trackers, dashboards, custom tools, or scripts. If you're building automation around your competitive intelligence workflow, JSON is your format.

What's included

• All ad data: headlines, descriptions, display URLs, domains
• First seen and last seen dates for each ad
• Longevity information (how long each ad has been running)
• Keyword associations (which keyword each ad appeared for)

When you've finished your research and want to launch a campaign, CliqSpy exports your keyword set directly into a Google Ads Editor ready CSV. No copy paste, no reformatting, no match type errors.

Three quick steps

1. Open the Keywords page (or any scanner keyword list) and select the keywords you want to push into a campaign. Use the header checkbox for the whole page or tick individual rows.
2. Pick a match type: broad, phrase, exact, modified broad, or negative broad. CliqSpy wraps each keyword with the right Google Ads syntax (quotes for phrase, brackets for exact, minus prefix for negatives).
3. Click Export CSV. The file drops straight into Google Ads Editor via File, Import, From File.

Build your negative list from the Keyword Bank by filtering on problem layer terms with low commercial intent, then export them as Negative broad in one go. Paste the negatives into your campaigns shared negative list and you've cut wasted spend before the first dollar goes out.

CliqSpy uses a credit system with no subscriptions or monthly fees. You buy credit packs when you need them, and spend them on scans at your own pace.

How credits are spent

• Each successful keyword scan costs 5 credits
• If a scan fails due to an infrastructure issue on our end, you're not charged
• Empty results (no ads found) still count as a successful scan. It tells you nobody is advertising on that keyword, which is useful data.
• Each scan costs 5 credits per keyword, per geo, per device

Getting started

Sign up and get 50 free credits, enough for 10 scans. When you run low, top up from $5 (300 credits, about 60 keyword scans). Plenty to fully research one niche, and you only pay for scans that return results. No subscription.

Buying more credits

When you need more, purchase credit packs from the billing page. Its a one time payment, not a subscription. Buy what you need, use it whenever you want.